Join us for our Ask the Expert session where Elizabeth Hopkins, will provide invaluable insights and practical strategies to guide you through the campaign planning process. Here are the key topics that will be discussed:

1. Needs Assessment: Understand the importance of identifying and prioritizing the needs and objectives of your campaign to ensure alignment with your mission and goals

2. Strategic Planning: Learn more about using a strategic roadmap that outlines clear objectives, measurable goals, and actionable steps to drive the success of your campaign.

3. Prospect Identification: Understand the need for various funding sources and strategies for identifying and mobilizing resources, including donor cultivation, grant opportunities, and corporate partnerships.

4. Stakeholder Engagement: Discover the importance of building strong relationships with key stakeholders, including donors, board members, volunteers, community members, and organizational partners, to maximize support for your campaign.

5. Leadership, Leadership, Leadership: Hear more about the pivotal role of campaign leaders as the cornerstone of any successful campaign endeavor.

6. Timeline Development: Review the steps for creating a realistic and achievable timeline that keeps your campaign on track and ensures progress towards your goals.

Don't miss this opportunity to learn from Elizabeth's expertise and enhance your campaign planning skills.

Join us for an informative and engaging session that will equip you with the tools and knowledge needed for campaign success.

Meet our Expert: Elizabeth Hopkins

Elizabeth Hopkins is a moss+ross partner with expertise in conducting development assessments, feasibility studies, campaign planning and goal setting, campaign counsel, annual fundraising planning, building prospect portfolios and pipeline development, major gifts coaching and executive search. She joined moss+ross in January 2015.

Elizabeth has more than 30 years of annual giving and major gift fundraising experience. Prior to joining moss+ross, she spent five years as a Senior Major Gifts Officer for Duke Health Development, serving as lead fundraiser and relationship manager for donors and grateful patient prospects for ten departments and divisions within the School of Medicine. Before her stint with Duke Health, she served more than a decade as a Regional Major Gifts Director for Duke University and directed the University’s primary major gift development efforts in the western part of the United States for The Campaign for Duke, a $2.36B comprehensive campaign.

A North Carolina native, Elizabeth is a graduate of Duke University and lives in Chapel Hill with her husband Tom. She loves being active outside running, hiking, and cheering on the Blue Devils. Elizabeth has also been an active community volunteer and leader. In recent years she has served as President of the Junior League of Durham and Orange Counties and the Girls on the Run of the Triangle Board of Directors and is a past member of the Caring House Board of Directors.

Fun fact: An avid runner, Elizabeth has completed ten marathons and counting.